Anchor Brand Japan Tea: A Global Trade Trademark from 1877

Registered on April 10, 1877, by A. Mau & Co., this vibrant trademark for Anchor Brand Young Hyson Japan Tea offers a fascinating glimpse into the interconnected world of 19th-century global trade. Imported from Yokohama, Japan, and distributed by Albert Mau in San Francisco, California, this trademark reflects the cultural and economic exchanges that shaped the tea industry during this period.

Historical Context:

The late 19th century was a golden age for the global tea trade. As tea consumption grew in the United States, importing companies like A. Mau & Co. capitalized on the demand for high-quality Japanese teas. “Young Hyson,” a specific variety of green tea, was prized for its delicate flavor and was among the most popular exports from Asia at the time. The establishment of trade routes through major ports like Yokohama and San Francisco made this possible, positioning tea as a central commodity in international trade.

The Proprietors:

Albert Mau, a San Francisco-based importer, registered this trademark under his company A. Mau & Co. The Anchor Brand name and bold red design likely appealed to customers by evoking reliability and trust, qualities associated with the symbolic anchor. The company worked closely with James C. Fraser & Co. in Yokohama, underscoring the international partnerships that sustained this trade.

Trademark Design:

The striking red label prominently displays an anchor entwined with a rope—a timeless emblem of stability and maritime trade. The bold text emphasizes the premium nature of the tea and its exotic origins. Designs like this weren’t merely decorative; they were functional tools in branding, helping products stand out in an increasingly competitive market.

Interesting Facts:

• “Young Hyson” tea takes its name from the Cantonese word “hei chun,” meaning “flourishing spring,” reflecting its association with fresh, high-quality leaves harvested in early spring.

• The use of Yokohama as a trading hub highlights Japan’s pivotal role in international commerce following the end of its isolationist policies in the mid-19th century.

The Anchor Brand trademark is more than a label; it represents a period of rapid globalization and the intricate connections between producers in Japan, traders in the U.S., and consumers across the globe.